SWOT analysis (alternatively SWOT
matrix) is an acronym for strengths, weaknesses, opportunities, and threats and
is a structured planning method that evaluates those four elements of a job,
organization, project or business venture and can be applied towards job search
and to evaluate an employee.
Strengths: characteristics of the job seeker (personnel)
that gives him an advantage over others
Weaknesses: characteristics that places one at a
disadvantage relative to others
Opportunities: elements in the environment that the job
seeker or personnel could exploit to advantage.
Threats: elements in the environment that could
cause trouble or limitations e.g. competition.
SWOT analysis groups key pieces of
information into two main categories:
Internal factors – the strengths and weaknesses
internal factors that are intrinsic or part of you. You must know your strength
and weakness. Your strength guides you to what kind of job you should look for.
Again, you must know those weaknesses you must surmount e.g. seeking for more
training or education. The more you reduce your weakness factor the more you
become relevant.
External factors – the opportunities and threats
presented by the environment external to you. You must find a way of harnessing
your environment. This is where creative ingenuity comes in. Two people could
be equally qualified for an opening. Yet one may not be abreast of the
opportunity, so the other who is aware would lay hold of the opportunity.
When you are job searching you must know
your abilities, your resources, gifts and talents; they are your marketable
strength. Your weaknesses include those limitations within you which include
qualification deficiency, physique, language, etc. Seek for ways to build up or
overcome your area of weakness.
Find opportunities and make the best of
them, failure to get or access opportunities makes our skills of little value.
Threats to your career growth include
competitors i.e. other applicants or personnel that have similar competence;
what you need to do is to use your creative power to beat through the competition
in the market place.
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